Andy's review on media stereotype

Before we get ourself into media stereotyping, basically how you all define the term of stereotype? It reflects the ideas of oversimplification of the community towards certain people. A stereotype can be embedded in single word or phrase (such as, "jock" or "nerd"), an image, or a combination of words and images. The image evoked is easily recognized and understood by others who share the same views. However, stereotypes can be either positive ("black men are good at footballs") or negative ("women are very weak and not sui"). But most stereotypes tend to make us feel superior in some way to the person or group being stereotyped. Stereotypes ignore the uniqueness of individuals by painting all members of a group with the same brush.

Stereotypes can appear in the media because of the biases of writers, directors, producers, reporters and editors. But stereotypes can also be useful to the media because they provide a quick identity for a person or group that is easily recognized by an audience. When deadlines loom, it's sometimes faster and easier to use a stereotype to characterize a person or situation, than it is to provide a more complex explanation.


 As for media stereotype, it comprises of the following elements: advertisements, TV show, movie, video game, commercial or even a song. Even so, I think that the advertisements do leave strong effect towards the mindset of the community. Why do I say so? This is because the advertisements do affect us in terms of our thinkings. For example, if when the children see the advertisement of KFC(Kentucky Fried Chicken) chicky meal, they will try to ask their parent to buy that meal for them because this meal always come with small kids toys. Nowadays, the popular kids toys are transformers: Ironhide, Optimus Prime, Starscream, and BumbleBee..and these really catch the attention of the eyes of those kids. This shows that commercial or advertisements do easily affect one's mindset.


In short, the use of advertisement can really affect us and this indirectly will create a new generation of stereotyping. Hence I do agree with Kay's pointing out that media stereotype should be eliminated from the society as it affects the society indirectly on the mind and culture of the society.